Holden Advertising the Malibu, Now and its a Year Away!!

csv8 · 23-04-2011, 11:07 AM

The Holden Malibu is a year away from release in Australia. But Holden have a Twitter discussion on it..#malibureveal. Why cann't Ford do this with the new Focus and FG2 ???? it would get the cars in the public eye and discussion. FORD's advertising is again behind the 8 Ball.
To FF members who think I am FORD bashing again, I am not. FORD needs to get proactive with advertising etc.

loxxr6 · 23-04-2011, 11:12 AM

Sounds smart for Holden to ramp up hype for it early. Good move.

StrikeTwiceXR6 · 23-04-2011, 11:22 AM

Quote:

Originally Posted by csv8

The Holden Malibu is a year away from release in Australia. But Holden have a Twitter discussion on it..#malibureveal. Why cann't Ford do this with the new Focus and FG2 ???? it would get the cars in the public eye and discussion. FORD's advertising is again behind the 8 Ball.
To FF members who think I am FORD bashing again, I am not. FORD needs to get proactive with advertising etc.

I'm going to be as blunt as a sledge hammer and say that Ford's marketing is a joke! The product they have is a great product for which the sales do not reflect. The Coyote has been available since October 2010, and yet we waited till the Clipsal 500 for the first promotional TV ad to be aired, and yet the only way that I have managed to see the ad is on Youtube.
Ford Australia have a great performance product, and FPV are out of this world, but in order for a consumer to know this they have to be a member of an online forum or scan Youtube to know what a great performance product Ford produce. You can forget about learning from Ford about how great their product is because their marketing is poor, and that is a great shame

GS608 · 23-04-2011, 11:23 AM

Could also work against them releasing info too early people get bored etc and forget about the car

irlewy86 · 23-04-2011, 11:36 AM

There was a discussion on the Ford asia pacific Facebook page with Jim Fields about the Fiesta and Explorer campaigns. Basically Ford felt that because of the nature of a "social media" campaign they would have to start early, 12 months or so. He also said it cost one tenth of that of a regular campaign.

I think Ford got a few advertising industry awards for their Fiesta campaign. So it'll be interesting to see if Holden just follows their lead or does something different.

gtxb67 · 23-04-2011, 11:41 AM

Quote:

Originally Posted by StrikeTwiceXR6

and yet the only way that I have managed to see the ad is on Youtube

i see it almost nightly - on average, a few times a day - there doesn't seem to be much wrong with that campaign to me

burnz · 23-04-2011, 11:47 AM

holdens advert has allways been twitter, facebook, youtube..
holden will push ads on youtube thats cant be put on TV, powerslides, burnouts
things that normally get a no from harold...

inside the factory tour that is to long for TV..

StrikeTwiceXR6 · 23-04-2011, 11:49 AM

Quote:

Originally Posted by gtxb67

i see it almost nightly - on average, a few times a day - there doesn't seem to be much wrong with that campaign to me

Except for the fact that it's 6 months late

GS608 · 23-04-2011, 12:06 PM

Quote:

Originally Posted by StrikeTwiceXR6

Except for the fact that it's 6 months late

stop your whining, at least its here. Besides pretty sure you couldn't just walk into a dealership and buy a GT 335 off the show room floor..they were in very limited numbers IIRC

StrikeTwiceXR6 · 23-04-2011, 12:24 PM

Quote:

Originally Posted by 5.0

stop your whining, at least its here. Besides pretty sure you couldn't just walk into a dealership and buy a GT 335 off the show room floor..they were in very limited numbers IIRC

http://www.carsales.com.au/all-cars/...ial&D=gt%20335
How about the 92 that are all sitting on dealer lots at the moment?

GS608 · 23-04-2011, 12:27 PM

Quote:

Originally Posted by StrikeTwiceXR6

http://www.carsales.com.au/all-cars/...ial&D=gt%20335
How about the 92 that are all sitting on dealer lots at the moment?

I'm talking 6 months ago and around release.

StrikeTwiceXR6 · 23-04-2011, 12:40 PM

Quote:

Originally Posted by 5.0

I'm talking 6 months ago and around release.

Cool cool! The only whinning I hope to hear is plenty of Blown 335's hitting the road

Joe5619 · 23-04-2011, 12:49 PM

Quote:

Originally Posted by csv8

The Holden Malibu is a year away from release in Australia. But Holden have a Twitter discussion on it..#malibureveal. Why cann't Ford do this with the new Focus and FG2 ???? it would get the cars in the public eye and discussion. FORD's advertising is again behind the 8 Ball.
To FF members who think I am FORD bashing again, I am not. FORD needs to get proactive with advertising etc.

A) just becuase Holden do sometime does not mean Ford have too.. Do you see Toyota doing this?? NO
B) Holden can do this becuase they dont have to worry about killing sales of the current model in the class.. Something Ford can not aford to do with Focus & Falcon!!

Eleanor · 23-04-2011, 12:54 PM

Quote:

Originally Posted by StrikeTwiceXR6

http://www.carsales.com.au/all-cars/...ial&D=gt%20335
How about the 92 that are all sitting on dealer lots at the moment?

I would love to own one but affording a $75,000 car - yeah right - probably never will in my lifetime! I can't even afford a $10,000 third-hand vehicle.

uranium_death · 23-04-2011, 02:11 PM

If Ford don't want to spend a decent price on advertising on TV, they should use free media such as Youtue, Twitter and Facebook and appeal to the people that are purchasing cars now.

Forget the 60+ year olds who don't have as muhc of an interest in social media...people in their 20s and 30s should be their target. They'll form their customer base for the next 20-30 years at least, if they get it right...

Franco Cozzo · 23-04-2011, 04:39 PM

Quote:

Originally Posted by uranium_death

If Ford don't want to spend a decent price on advertising on TV, they should use free media such as Youtue, Twitter and Facebook and appeal to the people that are purchasing cars now.

Forget the 60+ year olds who don't have as muhc of an interest in social media...people in their 20s and 30s should be their target. They'll form their customer base for the next 20-30 years at least, if they get it right...

Agreed, Youtube is free, take advantage.

burnz · 23-04-2011, 05:56 PM

http://www.youtube.com/watch?v=pgSabtwLNho

a six part series that ford should look at trying..

g220ba · 23-04-2011, 07:42 PM

http://www.youtube.com/user/fordranger

Ford seem to be doing a pretty good job keeping everybody up to date on the T6 Rangers features and abilities with the use of youtube so to say their not doing it seems pretty redundant. They may not be doing with all their models but it is happening and we may see similar campaigns with their entire line up.

Benjamin Smith · 23-04-2011, 08:37 PM

ford have an approch then had 2 terry's new one's at movieworld look awesome too love the big screen lots of boot space too

2011G6E · 23-04-2011, 09:14 PM

About time someone showed a bit of forward thinking...for too long Ford and Holden have pretended that they are operating with a captive audience and that there aren't any competitors with perfectly acceptable family sized cars at sometimes less price with more standard features...